Top 5 Social Apps on Android in Kenya Q2 2024

In Q2 2024, the performance of the top 5 social apps on the Android platform in Kenya showed diverse trends across downloads, revenue, and active users. Here’s a detailed look into each app's performance based on data from Sensor Tower.

TikTok saw an overall decline in weekly downloads, starting from 145K in early April to about 85K by the end of June. Revenue peaked at around $9.6K in late April but gradually decreased to approximately $5.5K by the end of the quarter. Active users remained relatively stable, hovering around 1.6M throughout the quarter.

X experienced significant fluctuations in downloads, with a notable spike to 176K in the last week of June. Revenue also showed a peak of approximately $1.5K in the same week. Active users were steady, averaging around 930K to 940K throughout the quarter.

Tango- Live Stream, Video Chat exhibited a steady increase in weekly downloads, reaching over 9K by late June. Revenue remained fairly consistent, peaking at around $918 in late May. Active users gradually increased from 32K at the beginning of April to nearly 60K by the end of June.

Facebook had a stable performance in terms of downloads, with a noticeable rise to 50K by the end of June. Revenue saw a slight increase, ending the quarter at approximately $695. Active users consistently remained over 10M, peaking at around 10.9M in the last week of June.

Instagram experienced a significant increase in downloads, reaching nearly 98K by the end of June. Revenue remained relatively stable, with a slight dip in mid-May before recovering to around $452 by the end of the quarter. Active users showed steady growth, reaching approximately 2.3M by the end of June.

For more detailed insights and data, visit Sensor Tower.